Discussion Paper: Alternative Go-To-Market Strategies
10-02-2026
A new study by Gijs van de Molengraft (Gritd) and Anieke Wierenga (ScaleUp Practitioners), commissioned by Green Chemistry New Economy, analyzes why many Green Chemistry Ventures fail to thrive despite having strong technology.
A discussion paper on speed, capital intensity, and strategic design.
Download now: Alternative Go-To-Market Strategies for Green Chemistry Ventures